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& nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation Recently, Adidas launched a "heterogeneous rise" as the theme of the campaign, released a new ACE and X series soccer shoes, followed by Adidas Manchester United new shirts release, record-breaking sales mad - signed a number of European football giants Adidas has a kind of ambition, this has been in football and Nike brand is already competing with the German occupation of the initiative ? Manchester United, Chelsea, Real Madrid and Juventus are international big team, and now Adidas hopes the first to incorporate the impact of these teams, in football than Nike. The German sports equipment brands want to rely on its sponsorship of the team, winning the competition in Western Europe and Nike. This year in the region, football equipment sales upward trend of Nike, Adidas's sales are in decline, despite last year's World Cup because of the reason, moderate decline, but the brand still give up looking for players in each team endorse Retro jordans for sale ment of the strategy. and past become brand bubble situation is different, Chelsea, Real Madrid and Juventus and other teams now full and "otherness rise (BetheDifference)" link up. Adidas is trying to make a change, make marketing more inclined street football kicker rather than a professional player, and "otherness rise" meaning that everyone has their own definition of success in the field of football. Adidas positive and Iris Worldwide, and The Corner cooperation and developing interactive fan, a race to carry out comprehensive "alien Rise" marketing campaign. Manchester United, Chelsea, Real Madrid and Juventus which four teams were involved in, but the effect is the largest initial stage or Manchester United. Adidas did not share all the sales data, just announced, Manchester United jersey sales record has surpassed conventional shopping malls, an increase of 50%. Manchester United's "otherness rise" marketing campaign a great success, in the first five days of commencement of the event, to achieve Cheap air jordans for sale the expected sales of the month. Adidas Man Steve Marks, head of sports marketing, said: "Many retail partners Adidas reported, and compared to last year, sales of the first day of publication shirts rose 200 percent that they feel a huge global demand of consumers. , said Manchester United jersey Adidas released its kind ever published in the most successful events. " In the football field, and more emphasis on individual player Nike marketing strategy compared to Adidas sponsored team finally by combining the advantages of Europe's top leagues clubs, reflected out. The German sports equipment brand now has established cooperation with world football's top 10 clubs in six, given the current Bayern Munich and AC Milan have been used "alien rise," the marketing concept, followed by Adidas likely will launch a unique shirt slogan for these two teams. Manchester United shirt slogan is "Red Devils rebirth (Break Expectations)", Real Madrid was "just perfect (Only Perfect Counts)", Chelsea is "If its not Blue Cheap foamposites for sale then it will be", while Juventus is "Our Way or No Way". Marks said: "Every club has a great supporter, and our job is to make the team's fans become a fan of Adidas in 2015, we and the world's two major benchmark level football club - Manchester United. and Juventus to establish a cooperative, after we have established good cooperative relations with several other top clubs, which shows that worldwide cooperation and clubs still Adidas priorities. " In addition to beat Nike, adidas will combine many more practical reasons for the football club's marketing strategy. For each team separately developed brand strategy will lead to dialogue difficult to start, hard to scale. With the "otherness rise" This unified marketing campaign can reduce marketing costs, and for each team to develop their own brand strategy will weaken the ability to expand and maintain a dialogue. Adidas football marketing is located at a crossroads. Replace the original Predator and F50 with ACE and X two new series of soccer shoes, i cheap foamposites f the marketing campaign could not win young fans, Adidas beat Nike may not realize, dominate the target of Western Europe. But if the Manchester United shirt publication to replicate the success of this pan-football club marketing will be in the two heavyweight brands protracted war, helping to achieve a new round of adidas victory. (. Chinese shoes Network - the most authoritative and most professional shoe News China's top ten shoe brand shoes with 20 candidates: Hornet, simple-minded, bears, cats Di dream) & nbsp;Powered by 2004-2015; DesDev Inc., Air Max 97, from the hands of designer Christian Tresser, is one of the most representative shoe designs in the history of Nike. In order to meet the classic running shoes coming 20 birthday, Nike first introduced a pair of exclusive color in Italy. Through the design the entire silver shoe body with red Swoosh to retain the classic flavor, and Flag of Italy red, white and green color embellishment on the tongue and heel pull, and then carry on the sign of the w Cheap foamposites for sale hole foot cushion in the bottom and Nike Air. 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The red color green body is clearly not Durant's Thunder conventional color, so you can predict this color should be the color of Christmas or St. Patrick's Day color.as early as last summer, Nike decided to re - produce the Nike Aloha shoes from the 1984 Honolulu marathon. the past will always come, the Nike Aloha and Air Huarache and Air Max 1 formed a powerful "Aloha" series, black background, more in Hawaii prints ~ and it is understood that this series will appear in this year's summer officially added! has not only Nike Force 1 and Air Max playing Air 1s classic shoes with new elements, Adidas Originals do not fall behind, at the 2012 annual winter series launched with its classic shoes Superstar as the base design of the new Superstar CLR series after the exposure again a Adidas Originals Superstar CLR new and thanks to the navy blue suede shoes made of coated body, collocation golden shoelaces, tongue and heel label, transparent outsole is an important detail in different large and made in the modified superstar shoes, new products are now available at the Oneness, love friends can look at. 2013-1-21 09:31 upload and download attachments (113.97 KB) 2013-1-21 09:31 upload download attachment (114.87, KB) 2013-1-21 09:31 upload download attachment (85.57, KB) in the previous Kobe 10" DUke" and HyperRev 2015" Duke" color, overwhelmed, Nike's star signature shoe KYRIE 1 is also released the & quot; Duke" color, is still familiar black and blue and gray color rendering, the typical theme of the Duke Blue Devils. 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